Zoom Interviews launched during lockdown

During the challenging period of COVID-19’s lockdown on Perth, Pryzm launched two Zoom-based interview videos as part of their marketing mix.

RV Solutions, a caravan and recreational vehicle repairer and builder based in Rockingham, as well as new client and IT service provider ActivIT Systems launched Facebook-based interview shows whilst face-to-face contact was unavailable. Pryzm Managing Director Harley Mitaros was proud of the final result.

“Despite the coronavirus causing many problems for marketers in 2020, many clients were eager to hit the market harder for clients,” Harley said.

“We consider ourselves nimble and adaptable to any situation, including a global pandemic, and thus this was a great chance for us to jump off the burning platform and try different concepts.”

RV Solutions one-time show “RV Social” targeted eager domestic vacationers keen to get back on the road once restrictions had lifted. Talking to the Owner Scott Earley and RV Solutions’ supplier Wonderland RV, the show opened up a dialogue on how to get prepared as soon as possible for when restrictions would finally ease.

Meanwhile, ActivIT Systems launched an ongoing thought leadership interview show based on the challenges of a ‘work from home’ office and its productivity and cyber-security risks. So far two episodes have been launched; the first a COVID-19 specialised panel discussion and the second a one-on-one interview with the owner Steve Edwards on the dangers of Shadow IT.

Both shows have been well received by their audiences and provide the potential to be cropped into smaller, more engaging pieces of content for social media.

Pryzm looks forward to working further with both clients on their marketing mix.